South Orange Country Day School

Brand Strategy & Design
Project Overview
SOCDS is a beautiful private school offering Pre-k and Kindergarten programs. While the school had been originally aligned with traditional Montessori practices, they had built their own programs focusing on developing each student's sense of self, space and community. What had originally started as a content overhaul turned into a full rebrand to fully capture the school's new position. View the finished project here.
Project Takeaways
This type of school is what I wish I had attended at that age; somewhere that is full of exploration, education, and fun. As the project pivoted from a smaller scale edit into a full rebrand, it allowed me to hone in on my ability to change pace, manage client expactations, and dive deeper into the client's goals.