Civil Grooming

Brand Strategy
Project Overview
Civil Grooming is a men's grooming and personal care company based in Tampa, FL. Civil wants to increase it's audience, sales, and spread a powerful message. Developed by a professional hair stylist (the owner of Civil), they have enourmous potential and were seeking development to achieve that success.
Project Takeaways
I've always been passionate about the personal care space, spending most of my teen years scrolling through the dominating presence of beauty influencers on YouTube and being a go-to for product recommendations for my friends. My knowledge of this space added to my passion and excitment for the project- a good reminder of my roots!